Arista Coffee
& Café

When the decision was made to transition the Lavazza branded coffee shop on the CityGate Centre Campus to a proprietary CityGate venue, I was tasked with developing a completely new brand entity. I created the brand identity for Arista Coffee & Café with the goal of launching a unique CityGate brand that appealed to café patrons while still paying homage to Lavazza's personality. Bold typography led the charge, while cues from the recent brick and mortar renovations inspired the geometric graphics and overall color scheme and style.